Panamera : Tonight on IFC at 9pm CT

Need a Porsche fix?

Tonight on IFC at 9pm CT:

So the campaign to introduce the Panamera is “not about showing off status or showing a beautiful car,” Mr. Ross said. Rather, it is about celebrating that Porsche owners are “in love with driving” by asserting that as different as it is, the Panamera fits into the Porsche family alongside models like the 911, the 917 driven by Steve McQueen in the movie “Le Mans” and even the early 356 Gmünd coupe.

To underline that point, those cars, and almost 50 more, appear with the Panamera in television commercials and print advertisements, on two Web sites (panamera.com and porscheusa.com/family) and even in a 30-minute program on the IFC cable channel. The show, part of a sponsorship agreement between IFC and Porsche Cars North America, includes interviews with “Porschephiles,” to use a term favored by Mr. Ross, like Jerry Seinfeld.

http://www.nytimes.com/2009/10/15/business/media/15adco.html

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